City Whisk, the app that localizes discovery

The following story appears in the current issue of 585 Magazine (July/August ’14).

Jonathan Marcowicz is the first real explorer I’ve ever met.

We sit in a café, sip coffee, and reminisce of travel. He speaks of his past like he’s still there: a heuriger inVenice, a Chopin concert in France, serendipitous nights of intrigue in Versailles. His voice has heart; his eyes tell me all I need to know. And, really, I do know.

I tell him about an Ireland trip that changed my life. About Dingle, where the locals pointed me down a windy dirt road, past roaming sheep and old ruins, a path that led me to a drop-dead gorgeous cliff edging the endless Atlantic Ocean.

“That’s it!” he says. “Exactly.”

To Marcowicz, locals are the secret ingredients for intrepid adventure—a belief he cemented after a New Orleans New Year’s road trip.The more natives he spoke with, the more unique and engaging his expe- rience became. That’s how CityWhisk—a mobile app he cofounded with Marissa McDowell and Stacey Lampell—was born. The app offers travel itineraries from a local perspective and recently won first place in the Existing Civic App category at the 2014 AT&T Rochester Civic App Challenge.

Read more at 585Magazine.com

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2 comments

  1. How companies can nurture innovation and motivate their talents to bring innovations forward?

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  2. Sounds like a marvelous discovery. I couldn’t agree more that locals make trips well worth the experience. My wife is now running a bulk foods & other handmade commodities store out of our home in the Finger Lakes and many tourists who have stopped in have been blessed. And the blessing is certainly mutual.

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