One of my favorite features of the WordPress statistics page (web hits & clicks, etc.) is the “Search Engine Terms.” This means that if you Google a phrase that leads you to my blog, I’m told what the phrase is. For instance, I once wrote a blog about getting my butt stuck in the passenger seat of my car due to a bubble gum accident. Now, I’m privy to a good amount (more than you would think) of butt-gum internet searches: butt stuck in window, butt in gum, left butt stuck, my butt is stuck, and so forth.
By far, the most common search terms that bring people to my blog have to deal with worship. Last year, I was Freshly Pressed due to my blog Confessions of a Former Worship Leader. In short, my thesis was twofold: the church encourages musicianship without calling it music, or concerts, fostering a milieu of anxiety ridden (red-headed, guitar playing) church musicians; and the church, or us, has gone overboard, or obsessed, in presenting a program-over-people approach of worship.
I don’t mean to revisit the post fully; I have no intention of that. Personally, I’m very much beyond it (admittedly, because, I don’t attend Sunday service anymore). However, since the worship blog brings droves of readers to my site—with a bevy of search terms along with it—it seems wise to share what I have learned from the people who frequent my site. (more…)